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广州321人葡萄酒碰杯接力创吉尼斯世界纪录_媒体报道_新闻中心_华澳酒业

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广州321人葡萄酒碰杯接力创吉尼斯世界纪录

作者:腾讯网 日期:2011-11-22 14:31:20

2011年11月19日,在广州的商业中心维多利广场,321人手持葡萄酒杯排成长队完成了一项壮举,“世界最长葡萄酒碰杯接力”吉尼斯世界纪录在此诞生。


据了解,本次以“你的广州,你的吉尼斯”为主题的传播葡萄酒文化活动,是深圳华澳酒业举办的截止目前全球规模最大的一次葡萄酒碰杯接力活动,并且碰杯的力度等均有着相应的规定,每一次碰杯均在现场公证人员监督下完成。此次活动经世界吉尼斯总部确认并现场授予证书。


据活动主办方介绍,此次“世界最长葡萄酒碰杯接力”活动的主要目的在于,通过活动让更多市民关注葡萄酒与葡萄酒消费,让葡萄酒更加贴近老百姓的日常生活,同时,借此活动更好的向国内消费者展示源于西方的葡萄酒文化,揭开葡萄酒的神秘面纱,让葡萄酒走上越来越多国内消费者的餐桌。


据了解,随着近年来货币政策的改革、随着消费者消费能力的不断提高,葡萄酒已经逐渐成为国人餐饮当中必不可少的一大组成部分。消费市场的变化也让葡萄酒营销市场发生巨变,葡萄酒已经从简单的饮用需求转向更为深层的文化,传统的多级经销商体系正在被新兴的云时代营销体系冲击。如华澳酒业在广州开创的葡萄酒仓,不仅实现葡萄酒的全品类聚集,还将之打造为一个集进口葡萄酒品鉴、展示、文化传播、批发、团购、零售多功能于一体的专业葡萄酒卖场,一站式解决所有进口葡萄酒需求。


通过“世界最长葡萄酒碰杯接力”吉尼斯世界纪录这样一个活动,我们看到的是中国葡萄酒市场的一种繁荣,在文化模式的推动下,葡萄酒市场的潜力将被进一步挖掘!


321 people broke Guinness World Record by Cheering Wine Relay in Guangzhou, China


On November 19th, 2011, at Victoria Plaza, Guangzhou, China, hundreds of people holding a wine glass were gathered in a long queue with the attempt to break the Guinness Record of the “Wine relay of the most people cheering”.


Consistent with the theme: ‘your Guangzhou, your Guinness’ this event was organized by Shenzhen Sinoauwine in order to increase the awareness of cultural wine activities. So far, this is the largest scare up of cheering wine relay in the world. Each person cheering was obeying the rules and each cheered wine glass process was inspected by the official judge. This activity was acknowledged by the Guinness World Record headquarters and the certification letter of a successful act was presented in live.


According to the organizer, the purpose of hosting the “Wine relay of the most people cheering” activity was planned to attract people to get more knowledge about wine and wine consumption as well as to bring wine more concretely into people’s daily lives. Additionally, we can also take this opportunity to show the domestic consumers more about the Western wine culture, reveal the mystery of wine, and making it more popular to appear on the Chinese dining tables.


Along with the political revolution on currency, the buying power of consumers has been constantly increasing and thus wine has become a major part of Chinese’s dining. The changes within the consumer market have made a huge impact on wine marketing. Wine has risen from the basic drinking needs to have a much deeper cultural meaning. The traditional multi-level activities are now being challenged by the newly developed marketing systems. For example Sinoauwine is opening a wine wholesale warehouse in Guangzhou. This warehouse is not only combining the full range collection of wines, but it also integrates the full services of imported wines tasting, displaying, spreading wine culture, wholesaling, retailing and so on. Professional warehouse along with “Wine relay of the most people cheering” Guinness World Record activity is what we see as a thriving situation in Chinese wine market. With the development of cultural model, the potential of wine market has been dug to a deeper level.